My Journey In a Nutshell
Good content isn't decoration; it's a growth channel. I've spent my career proving it.
I started with the fundamentals — accuracy and clarity. I honed them as a transcriptionist and captioner at Verbit.AI and Rev respectively.
From there, I moved into crypto and Web3. I wrote 1,500+ articles for ICOs, presales, and startups in the space.
I then grew into a Sponsored Content Editor role at crypto.news. Here, I shaped press releases, brand announcements, and sponsored features for Web3 brands. I worked directly with clients to align content with their messaging and goals. I also intercated greatly with the SEO and news teams.
That is where writing became strategy.
I took SEO, AEO, email marketing, and GA4 courses to better understand content and marketing as a whole.
I then dipped my toes into tech, joining Cloudoon (Truehost AI) as an SEO Copywriter and Content Manager. In this role, I owned the entire process from keyword research and writing to editing and performance analysis.
Now I'm focused on helping brands grow through what I've learned.
What I Bring to the Table
Core capabilities that drive organic growth and measurable results
Keyword Research & Gap Analysis
Identifying high-impact keywords and content gaps that competitors miss — turning search intent into traffic opportunities.
Content Strategy & Planning
Building editorial calendars and content roadmaps aligned with business goals, audience needs, and search demand.
Performance Tracking (GSC & GA4)
Monitoring rankings, impressions, CTR, and user behavior to continuously optimize content and prove ROI.
SEO Content Creation
Writing content that's engineered to rank — optimized for search intent, structured for featured snippets, and built to convert.
Platforms & Brands I've Worked With